Rancho Relaxo is a celebration of the desert — her mystery and beauty — and our deep connection to the Coachella Valley. It’s a destination that is, and has always been, part of the cultural zeitgeist.
We opened our doors in November 2019 with the aim to humanize retail. Our inauspicious timing has made our mission even more poignant.
We believe style is an expression of your character and spirit.. We know personal style is worth celebrating and that looking good has transformative powers.
Welcome to Rancho Relaxo.
We support the creation of objects that are beautiful, functional, and sustainable.
We empower craftsmen through commerce.
We connect people to the artisans we love.
About our space
Our shop is the former home of the Coachella Valley Repertory Theater. Their dressing rooms are now our dressing rooms. The stage is now our checkout counter. Where the light box once stood, you’ll now find our collection of healing crystals. Mannequins now greet guests where tickets were once sold.
We Bring the Drama Every Day-mural by local artist Sofia Enriquez
About Stella Adena
Stella grew up in Ohio and studied Economics and Japanese at Princeton University. Stella made a career change at 30 from investment banking to fashion. She moved from San Francisco to New York where she worked her way up at iconic American brands Liz Claiborne, Limited Brands, Henri Bendel and Ralph Lauren.
Stella always fantasized about moving to California. She vividly remembers the debut of Beverly Hills 90210 and wanting to have a life of pool parties. After 7 years in both San Francisco and New York, she felt she won the career lottery by getting a job as the Director of Retail at a private equity company that invests in the leisure space in the Palm Springs area.
Stella spent 8 years as the Director of Retail at KSL Resorts, buying for 5 Star, 5 Diamond and resorts on the National Historical registry including The Hotel Del, La Quinta Resort, Arizona Biltmore, The Homestead, Grand Wailea, Miraval, The Grove Park Inn, La Costa, and Monarch Beach Resort.
Catering to a guest on vacation is a passion for Stella. Her mission is to give that guest a physical manifestation of their time of leisure so they can keep that memory alive.
Life presented a cross roads to Stella when her company relocated to Irvine. Stella had found her home in Rancho Mirage and needed to create her own way. This is when Rancho Relaxo was born.