Joyful and elegant. IF is a beloved fragrance with a cult following. Ron Robinson shared the story that IF was created by consensus at the dawn of the internet. Ron wanted to test out the power of this new medium and had an idea to create the perfect fragrance. He engaged his mailing list, including many A-listers, to join in the iterative process of creating a fragrance. He would send this list and a couple of samples and get their feedback. He would send a couple more based on this feedback over the course of a year. In the end, IF was born. IF features white flowers, notes of sparkling grapefruit, and yuzu.