We opened our doors in November 2019 with the aim to humanize retail. Our inauspicious timing has made our mission even more poignant.
Rancho Relaxo has evolved from a regionally focused retail destination (the desert of the Greater Palm Springs area and the Coachella Valley) to a celebration of living a life of leisure whereever you are. We curate items from around the world with a specific focus on made in California. We pick items that we love and make them ours by infusing the unique Rancho Relaxo DNA.
Rancho Relaxo is a state of mind. Rancho Relaxo is a reminder to create your own paradise. Rancho Relaxo is now, you have arrived!
About Stella Adena
Stella grew up in Ohio and studied Economics and Japanese at Princeton University. Stella made a career change at 30 from investment banking to fashion. She moved from San Francisco to New York where she worked her way up at iconic American brands Liz Claiborne, Limited Brands, Henri Bendel and Ralph Lauren.
Stella always fantasized about moving to California. She vividly remembers the debut of Beverly Hills 90210 and wanting to have a life of pool parties. After 7 years in both San Francisco and New York, she felt she won the career lottery by getting a job as the Director of Retail at a private equity company that invests in the leisure space in the Palm Springs area.
Stella spent 8 years as the Director of Retail at KSL Resorts, buying for 5 Star, 5 Diamond and resorts on the National Historical registry including The Hotel Del, La Quinta Resort, Arizona Biltmore, The Homestead, Grand Wailea, Miraval, The Grove Park Inn, La Costa, and Monarch Beach Resort.
Catering to a guest on vacation is a passion for Stella. Her mission is to give that guest a physical manifestation of their time of leisure so they can keep that memory alive.
Life presented a cross roads to Stella when her company relocated to Irvine. Stella had found her home in Rancho Mirage and needed to create her own way. This is when Rancho Relaxo was born.